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Completing the Loop: The Journey of Halumin™ – From Dream to Patented Photography Lighting
Today, I’m raising a toast to a milestone that’s been over a decade in the making. On December 31, 2024, the United States Patent Office granted Patent No. 12,181,778 to Halumin™ – a revolutionary Open Cylindrical™ photography and video light modifier that’s bringing out the big details in the small subject game. I’m Jeremy Mason […]
Sweet Food Truck Photography of Cookies with Chewks: A Bakery Photoshoot on Wheels
In the competitive world of food trucks, standing out on social media can make all the difference. One surefire way to set your operation apart is through professional, mouth-watering photos. Today, we’re diving into a sweet adventure of food truck photography of cookies with the help of Halumin™ H18. This blog will highlight how this […]
From Kitchen to Camera: Destination Marketing with the Best Lighting for Restaurant Food Photography
In the vibrant town of Eureka Springs, Arkansas, a unique culinary video project unfolded, capturing the essence of the town’s food scene and creative spirit. Central to the success of this project was the Halumin™ Studio Set powered by LEDs, making it possible to quickly capture powerful images of food on location in restaurants quickly, […]
Reimagining the One Light Photoshoot: Fine Dining Food Photography with Halumin at Heron’s
In the heart of Raleigh’s esteemed Heron’s restaurant, a spectacle of culinary artistry unfolds—fine dining meets photographic genius. The Halumin™ H18, a trailblazing light modifier, was put to the test in the prestigious setting of this Forbes Five Star Rated restaurant, demonstrating how a single speedlight can revolutionize fine dining food photography. Chef Steven Devereaux […]
Meredith Mashburn – BRIGHT of the Haluminati using Halumin for Food Photography
Welcome to the first installment of BRIGHTS of the Haluminati, a segment where we spotlight photographers who have revolutionized their lighting game using Halumin™. Today, we’re featuring Meredith Mashburn, an Arkansas-based commercial photographer who specializes in food photography. The Journey to Halumin™ Meredith has been a photographer for over 30 years, primarily focusing on commercial […]
How the Salami gets made: in-store retail photography with Halumin at Eureka, Charcuterie of Arkansas
In the quaint, picturesque town of Eureka Springs, Arkansas, life moves at a different pace. Nestled among the Ozark Mountains, with its winding streets and Victorian architecture, it might seem like a place where not much happens. It may not seem like a place that instantly brings to mind thoughts of retail photography, certainly not […]
Did We Have a Moment?: A Trio of Classic Restaurant Photography Food Lighting Setups
One Photography Lighting Tool, Three Tasty Angles Let’s face it, restaurant photography can be a real pain in the apron strings. It can be fraught with poorly lit locations and photoshoot scheduling more uncertain than the vibe you are getting from your girlfriend’s mom on bikini pool day. But fear not, fellow photographers, for I […]
Real World Restaurant Food Photography with Halumin: A Delicious Local Flavor Photoshoot in Eureka Springs
Quick and Easy Photography Lighting Setup for Professional Results There I was, right in the heart of Eureka Springs, Arkansas, at the charming Local Flavor restaurant, ready to put Halumin to the test. This revolutionary lighting modifier was about to demonstrate its potential in restaurant food photography, and I was excited to see the results. […]
