Sweet Food Truck Photography of Cookies with Chewks: A Bakery Photoshoot on Wheels

In the competitive world of food trucks, standing out on social media can make all the difference. One surefire way to set your operation apart is through professional, mouth-watering photos. Today, we’re diving into a sweet adventure of food truck photography of cookies with the help of Halumin™ H18. This blog will highlight how this innovative lighting tool can help small businesses like Chewks capture stunning images quickly and easily, even without a dedicated studio space.

A Sweet Beginning

Meet Michael, co-founder of Chewks, a college-born cookie bakery that has expanded to multiple locations, including Phoenix, Arizona, and Fayetteville, Arkansas. Michael and his team are passionate about their cookies and eager to share their delicious creations with the world through top-notch food truck photography of cookies. That’s where Halumin™ H18 comes in.

Portable and Professional: The Open Cylindrical™ Edge

Halumin™ H18 is designed for quick, portable, and professional food truck photography of cookies. In this photoshoot, we’ll show you how to achieve studio-quality images on the go using Halumin’s patent pending Open Cylindrical™ lighting geometry.

Food Truck Photography at the Chewks Fayetteville, AR Location

Setting the Scene

We started by setting up in the storage area next to Chewks’ food truck. With no control over natural lighting and using a basic vlogging camera, we demonstrated that it’s not about the camera but the magic of Halumin™ Open Cylindrical™ lighting. We powered Halumin™ with two speedlights and even demonstrated using it with just one light to prove that you can get stunning results with minimal equipment.

One Light Photography using Halumin™
One Light Photography using Halumin™
Two Light Photography using Halumin™
Two Light Photography using Halumin™

Capturing the Magic

1. The Setup:

With Halumin™ H18, setting up was a breeze. In just a few minutes, we were ready to shoot. The first test involved Michael holding a plate of his famous red velvet cookies against a brick wall. The results were phenomenal. There was no need to rearrange stands or add additional lighting modifiers. Halumin™ made it simple to move and adjust the lighting for perfect shots.

Chewks Red Velvet Cookies Photographed Handheld using Halumin™
Chewks Red Velvet Cookies Photographed Handheld using Halumin™
2. Flexibility and Creativity:

One of the coolest features of Halumin™ is its flexibility. Unlike many traditional lighting modifiers, Halumin is designed to be easily used handheld when powered by speedlights. This feature is a game-changer for food truck cookie photography, allowing you to experiment and find the perfect look effortlessly.

Using Halumin™ Handheld for food truck photography of cookies.
Using Halumin™ Handheld for food truck photography of cookies.
3. Detailed Shots:

We also took close-up shots of cookies in their wrappers. By maneuvering the cookies in the Halumin™ light, we captured the right amount of texture and detail, making the cookies look irresistible.

Capture high detail easily with Open Cylindrical™ lighting.
Capture high detail easily with Open Cylindrical™ lighting.

4. Action Shots:

For a fun twist, we photographed Michael biting into a cookie. These action shots brought the cookies to life, showcasing their gooey, delicious texture. It was a quick and easy process, thanks to the portability and power of Halumin™ H18.

Fun action shots and moments with your product photography using Halumin™
Fun action shots and moments with your product photography using Halumin™

Why Professional Photos Matter

Upping your photography game can significantly impact your food truck’s visibility, especially on social media. High-quality images grab attention, encourage engagement, and can even drive sales. With Halumin™, small businesses can achieve professional results without needing a studio space or expensive equipment.

Our food truck photography adventure with Chewks proved that Halumin™ H18 is a must-have tool for small businesses. It enables quick, easy, and professional photoshoots, helping you stand out on social media and attract more customers. So, if you’re a small business owner looking to elevate your product photography, give Halumin™ a try. Capture the magic of your creations and watch your business shine!

Share This Post

More To Explore